As we roll into the last days of 2020, I am hoping that many of you have taken time to reflect on where you want your business to be at the end of this year. Did you hit your goal? Were you just shy of your goal?
It is important to do that brief assessment of what happened and what did not happen in 2020 – I should say it this way, it is important IF YOU WANT THINGS TO BE DIFFERENT. If you want things to stay the same, then do exactly what you did this past year.
OK…today’s topic is going to be a fun one I hope! The topic is four words: rejection, deception, apathy and attrition. Now, most of you are thinking that I am crazy! How could those four words be fun? When people are newer in this business, these four words (actually the actions of others) can derail their business and quickly. Maybe you have heard the story of the FOUR MAJOR ENEMIES before and maybe you haven’t. Either way, we are going to go through it this morning with some added commentary.
I am going to tell you about the Four Major Enemies in a story form and then stop every now and then to add my comments and observations.